Tagged: Alexa

Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home

As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home-with their rapidly expanding sets of AI skills and services-will be completely unavoidable for the 180,000 expected attendees at this week’s annual Consumer Electronics Show in Las Vegas. Moy’s and Malmad’s agencies, as well as several others, noted they will have a big presence at CES to show how their companies are helping brands conquer Alexa and Google Home. Source: www.adweek.com/digital/marketers-are-racing-to-reach-rapidly-growing-audiences-on-amazons-alexa-and-google-home/