Amazon is estimated to account for 7.6% of the total US digital ad spend this year. In dollar terms, Amazon’s US ad revenues are predicted to be about 70% higher in 2021 than this year, and more than twice last year’s total. Read More: www.marketingcharts.com
Our latest Digiday+ Research report, done with our sister site, Modern Retail, surveyed brands, retailers and agencies to look at the state of retail media. Digiday and Modern Retail surveyed retailers, brands and agencies to figure out how they were using various channels, how they used retail advertising, and their thoughts on Amazon. Read More: digiday.com
Amazon’s Sidewalk, which operates on the 900MHz band typically used for amateur radio and emergency services, and Apple’s close-range, ultra-wideband positioning with the U1 are designed to get Amazon out of the home and Apple inside it. Not only is it easy to see how Amazon could market a Sidewalk Connect Kit, in which like the Alexa Connect Kit, Amazon itself handles the connectivity, maintenance and security for a fee, Rausch’s use of the word neighbours also brings to mind its currently beleaguered connected Neighbourhood Watch scheme. Read More: www.wired.co.uk
Simon Property is fighting to keep shoppers who now prefer to buy what they need on Amazon; Walmart is competing with Amazon over retail sales; and Oracle is battling Amazon over a $10 billion Pentagon cloud-computing contract. None of the articles notes that Mr. Engel’s group is funded by rivals of Amazon. Read More: www.wsj.com
Late last year, these people said, Amazon optimized the secret algorithm that ranks listings so that instead of showing customers mainly the most-relevant and best-selling listings when they search-as it had for more than a decade-the site also gives a boost to items that are more profitable for the company. The private-label executives argued Amazon should promote its own items in search results, these people said. Read More: www.wsj.com