Pay the Pieper

Tagged: Amazon

s Around Amazon Advertising

Metrics

Leveraging Audience Data Remains A Challenge For Amazon Advertisers

More specific to Amazon, a survey by Three Door Media from late last year revealed that nearly half of marketers and advertisers surveyed said that inadequate reporting was their biggest challenge when advertising on Amazon. Of the three available ad formats available from Amazon, 43% of respondents say they are using or plan to use Amazon’s DSP. Slightly fewer respondents report using Sponsored Brands, which is surprising considering data from Merkle that found its own clients experiencing strong sales growth from their use of Amazon’s Sponsored Brands. Read More: www.marketingcharts.com

eCommerce

Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices

While Amazon didn’t set up an outright pay-to-play system for its coveted Amazon’s Choice badge, which increases visibility and conversion rates for product listings that receive the tag, it did set up an internal process that could be seen as manipulating the Amazon’s Choice system. Nefarious recommendations from Amazon have come under scrutiny: In a report in June that reviewed dozens of Amazon’s Choice products, BuzzFeed found that Amazon frequently recommended inferior and defective products, as well as products whose reviews had been manipulated by the seller. Read More: digiday.com

Technology

Why is Amazon hiring blockchain experts for its advertising division?

A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The company is looking for a software development engineer with blockchain experience to join its advertising FinTech team. Read More: www.thedrum.com

Technology

Amazon Is Looking for an Engineer to Put Advertising Data on a Blockchain

Amazon is seeking to integrate parts of its advertising business with a blockchain. Previously, the blockchain team at Amazon Web Services, the company’s cloud business, built a proprietary blockchain known as the Quantum Ledger Database, and AWS’ Managed Blockchain service connects with ethereum and Hyperledger Fabric. Read More: www.coindesk.com

MarTech

Amazon Ads drive non-Amazon, offline sales.

WHAT’S AN AMAZON AD WORTH? MORE THAN YOU THINK: With brands moving more of their budgets to Amazon advertising, often at the expense of their media investment in Google and Facebook, it’s vital to know just how much Amazon platform ads impact both online and offline ROI. Analytic Partners recently did an analysis to determine what effect advertising on Amazon had on sales outside of Amazon. The report uncovered that, on average, more than half of the impact of Amazon advertising is actually on non-Amazon sales channels. Read More: www.mediapost.com