Tagged: Amazon

ed Shopping Destination, by Category

eCommerce

Amazon Dominates in Service Quality Perception, but Isn’t Always the First Choice for Shopping

Compared to individual brands, social platforms, retailers and other marketplaces, Amazon is seen by consumers as the best in all but one metric, with speedy delivery being their strongest suit – some 57% said Amazon was better than all the others here. Granted, in sectors where Amazon and e-commerce have largely replaced individual retailers and stores, consumers prefer Amazon. Read More: marketingcharts.com

nd Share, by Funnel Stage

Buyers & Sellers

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a recent report from Tinuiti. About the Data: Results are based on anonymized performance data from Amazon programs under Tinuiti management, with annual Amazon ad spend under management totaling more than $400 million. Read More: marketingcharts.com

nd Share, by Funnel Stage

Buyers & Sellers

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a recent report from Tinuiti. About the Data: Results are based on anonymized performance data from Amazon programs under Tinuiti management, with annual Amazon ad spend under management totaling more than $400 million. Read More: marketingcharts.com

Strategies on Amazon

Marketer & Advertiser

Brands’ Business Goals on Amazon Are More Than Just Sales

Although brands see Amazon as a full-funnel purchase channel, 3 in 10 feel that Amazon is most often used during the consideration stage. Two-thirds of brands say their customer acquisition cost on Amazon is the same or higher than other channels, while 45% saying their average CAC is less than $100. Among those brands that do not sell products on Amazon, 37% say they don’t think it’s necessary. Read More: marketingcharts.com

eCommerce

5-star phonies: Inside the fake Amazon review complex

Fake reviews have been an issue for Amazon since its inception, but the problem appears to have intensified in 2015, when Amazon.com began to court Chinese sellers. To its credit, Amazon has sued more than 1,000 third-party fake review sites to date and is quick to act when links to fraudulent products come to light. Read More: thehustle.co

al Commerce Leaders

Metrics

In What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?

Although one-third of digital commerce leaders see Amazon as their main competitor, there are some who think that Amazon has areas of weakness they can exploit, per a recent report from Wunderman Thompson Commerce. Despite acting as a barrier to many digital commerce businesses, 61% of the more than 500 US and UK senior digital commerce decision-makers surveyed have confidence that they can compete directly with Amazon, as they see areas where Amazon does not do well. Read More: www.marketingcharts.com

MarTech

Amazon and Apple are quietly building rival networks that know where everything is

Amazon’s Sidewalk, which operates on the 900MHz band typically used for amateur radio and emergency services, and Apple’s close-range, ultra-wideband positioning with the U1 are designed to get Amazon out of the home and Apple inside it. Not only is it easy to see how Amazon could market a Sidewalk Connect Kit, in which like the Alexa Connect Kit, Amazon itself handles the connectivity, maintenance and security for a fee, Rausch’s use of the word neighbours also brings to mind its currently beleaguered connected Neighbourhood Watch scheme. Read More: www.wired.co.uk