Although brands see Amazon as a full-funnel purchase channel, 3 in 10 feel that Amazon is most often used during the consideration stage. Two-thirds of brands say their customer acquisition cost on Amazon is the same or higher than other channels, while 45% saying their average CAC is less than $100. Among those brands that do not sell products on Amazon, 37% say they don’t think it’s necessary. Read More: marketingcharts.com
Fake reviews have been an issue for Amazon since its inception, but the problem appears to have intensified in 2015, when Amazon.com began to court Chinese sellers. To its credit, Amazon has sued more than 1,000 third-party fake review sites to date and is quick to act when links to fraudulent products come to light. Read More: thehustle.co
Although one-third of digital commerce leaders see Amazon as their main competitor, there are some who think that Amazon has areas of weakness they can exploit, per a recent report from Wunderman Thompson Commerce. Despite acting as a barrier to many digital commerce businesses, 61% of the more than 500 US and UK senior digital commerce decision-makers surveyed have confidence that they can compete directly with Amazon, as they see areas where Amazon does not do well. Read More: www.marketingcharts.com
Amazon is estimated to account for 7.6% of the total US digital ad spend this year. In dollar terms, Amazon’s US ad revenues are predicted to be about 70% higher in 2021 than this year, and more than twice last year’s total. Read More: www.marketingcharts.com
Our latest Digiday+ Research report, done with our sister site, Modern Retail, surveyed brands, retailers and agencies to look at the state of retail media. Digiday and Modern Retail surveyed retailers, brands and agencies to figure out how they were using various channels, how they used retail advertising, and their thoughts on Amazon. Read More: digiday.com