Tagged: analyst

Supply-Side Platforms (SSPS) US Publishers Use to Monetize Select Media Types, March 2019 

eMarketer Podcast: How Google Came to Dominate the Ad Tech Stack, Plus Recent Long Tail Consolidation Deals

eMarketer principal analyst Lauren Fisher joins fellow principal analyst Nicole Perrin to talk about recent coverage from The Wall Street Journal about how Google came to have the biggest digital ad business. Then they discuss ad tech consolidation and a handful of recent video-focused deals, including Roku’s acquisition of DSP dataxu and Xandr’s purchase of SSP Clypd. Read More: www.emarketer.com