Tagged: Analytic

Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon

PRNewswire/ – 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales, with 10% to 60% of the impact of Amazon search ads doing the same. For the brands assessed by Analytic Partners in the report, opening a retail store resulted in incremental sales in online channels as well, with a 4% to 8% lift in online sales from a physical store opening. Read More: finance.yahoo.com