Tagged: Analytics

Use of Data Collection and Analysis Technologies

Businesses Plan to Ramp Up Their Use of Emerging Tech to Collect and Analyze Data

What technologies are business leaders currently using to collect and analyze data – and which ones do they plan to add in the next 12 months? Currently, more than two-fifths of business leaders are using data management software and another one-quarter plan on using it in the next year. Regardless of the value that data brings businesses, without people to manage the data the value it brings can struggle to be fulfilled: a sizable share of executives surveyed agree that people are key to maximizing the value of data. Read More: www.marketingcharts.com

PR Measurement Is More Than Just a Report Card

We recently talked with Schum-who will share more about metrics at the Measurement Boot Camp, Nov. 9 in NYC-about how PR pros can translate complicated data into simple terms that prove their effectiveness. PR News: Do you think communicators should leave measurement to a third party? Or can any PR pro effectively measure their campaigns? PR News: How do you translate an analytics report into simple terms for a client? Source: http://www.prnewsonline.com/pr-measurement-is-more-than-just-a-report-card/