Tagged: Analytics

PR Measurement Is More Than Just a Report Card

We recently talked with Schum-who will share more about metrics at the Measurement Boot Camp, Nov. 9 in NYC-about how PR pros can translate complicated data into simple terms that prove their effectiveness. PR News: Do you think communicators should leave measurement to a third party? Or can any PR pro effectively measure their campaigns? PR News: How do you translate an analytics report into simple terms for a client? Source: http://www.prnewsonline.com/pr-measurement-is-more-than-just-a-report-card/