Ultimately, video programmers agreed that while third-party OTT distributors can be restrictive in terms of how much data they supply, they are not all that different from legacy pay-TV companies such as Comcast and Charter. Source: digiday.com
An average of 88% of total global mobile gamers have experienced at least one friction point when looking for a game to install and play. Source: www.marketingcharts.com
Will ‘tv advertising’ as we know it go the way of newspapers as younger audiences mature? Or will the ‘small screen’ still be the preferred content interface for consumer households?
INSTAGRAM REPLACES TV AS A WAY TO ADVERTISE TO YOUNG PEOPLE: The medium, once considered all-important, has now been almost completely superseded by Instagram as the key way for advertisers to reach young people, according to new study by financial-service firm Cowen. Source: www.businessinsider.com
A mysterious shell company revealed by BuzzFeed News to be part of a massive digital ad fraud scheme recently took the unusual step of suing a legitimate ad company in order to recoup its fraudulent earnings. Source: www.buzzfeednews.com
IAB’s Open Measurement SDK allows app developers to incorporate one SDK that will support any of the third-party verification providers within their app. Source: marketingland.com