Tagged: app

Killing the click standard could reduce ad fraud

73% OF FRAUD BLOCKED IN 2018 WAS CLICK SPAM AND CLICK INJECTIONS: Apps categorized under dating, shopping, and banking topped the charted in terms of being affected by app install fraud, with Adjust believing that apps that have a high cost per action are targeted by creators of fraud. The study from Scalarr found four new types of fraud, namely attribution fraud, device farms, mixed fraud, and smart bots, adding that many mobile advertisers may not quite realize that mobile app install fraud has become virtually undetectable without professional tools. Read More: brandinginasia.com

App viewability is hard to measure because it’s not an open tech platform like the web.

HOW ARE MARKETERS MEASURING AD VIEWABILITY IN MOBILE APPS?: Roid apps have 18.2 SDKs on average, according to SDK management firm SafeDK. If a publisher decides to not integrate a measurement vendor’s SDK, then the vendor and its marketer clients will struggle to accurately measure the app’s ad viewability. Read More: www.emarketer.com