Tagged: app

App viewability is hard to measure because it’s not an open tech platform like the web.

HOW ARE MARKETERS MEASURING AD VIEWABILITY IN MOBILE APPS?: Roid apps have 18.2 SDKs on average, according to SDK management firm SafeDK. If a publisher decides to not integrate a measurement vendor’s SDK, then the vendor and its marketer clients will struggle to accurately measure the app’s ad viewability. Read More: www.emarketer.com

Data brokering free-for-all coming to an end.

YOU GIVE APPS SENSITIVE PERSONAL INFORMATION. THEN THEY TELL FACEBOOK.: She said Facebook is now looking into how to search for apps that violate its terms, and to build safeguards to prevent Facebook from storing sensitive data that apps may send. Read More: www.wsj.com

Google’s also peddling a data collector through Apple’s back door

Google has rebranded the program as part of the Cross Media Panel and Google Opinion Rewards programs that reward users for installing tracking systems on their mobile phone, PC web browser, router and TV. In fact, Google actually sends participants a special router that it can monitor. Read More: techcrunch.com