Below we get product marketing advice from the giants themselves: Google, Amazon, and Apple. The late Steve Jobs referred to an old Wayne Gretzky quote when asked about Apple’s approach to product marketing. Read More: www.business2community.com
While the exact disagreement between Apple and HBO isn’t known, media companies have been concerned about data sharing and revenue splits as Apple tries to aggregate existing services in new ways. Read More: www.cnbc.com
TechCrunch recently received a tip that despite Onavo Protect being banished by Apple, Facebook was paying users to sideload a similar VPN app under the Facebook Research moniker from outside of the App Store. Read More: techcrunch.com
Marketer & Advertiser / MarTech / Measurement
by kpieper · Published 07/29/2018 · Last modified 02/11/2019
Advertisers are unhappy with Apple over changes the company is implementing with the upcoming version of its Safari browser, which is due out in September. Source: https://www.tvweek.com/tvbizwire/2018/07/advertisers-blast-apples-new-privacy-settings/
The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal and the General Data Protection Regulation, which just landed in Europe, not to mention Apple’s own ill-starred history with ad tech. Source: https://adexchanger.com/mobile/analysis-apple-can-succeed-in-ads-without-sharing-data/