Younger consumers are the most eager for Disney’s streaming service, with 31% saying they will definitely subscribe and 14% saying they will probably subscribe. Fewer consumers are as enthusiastic about adding Apple TV+ to their streaming subscriptions. Read More: www.marketingcharts.com
Apple’s concern: Companies have been using link decoration to sidestep Apple’s privacy-focused plans to rid the web of persistent tracking. As part of the update, Apple thwarted link decoration use by putting a seven-day limit on all non-cookie storage data, like local storage – a type of web storage that allows sites to store data directly in the browser typically with no expiration date. Read More: digiday.com
Amazon’s Sidewalk, which operates on the 900MHz band typically used for amateur radio and emergency services, and Apple’s close-range, ultra-wideband positioning with the U1 are designed to get Amazon out of the home and Apple inside it. Not only is it easy to see how Amazon could market a Sidewalk Connect Kit, in which like the Alexa Connect Kit, Amazon itself handles the connectivity, maintenance and security for a fee, Rausch’s use of the word neighbours also brings to mind its currently beleaguered connected Neighbourhood Watch scheme. Read More: www.wired.co.uk
Ad tech execs have a new concern that’s moving to the front burners: the specter of Apple extending Safari’s mobile and desktop anti-tracking blocks to Apple’s in-app environment. In the update, Apple stated that app developers must disclose how they’re using IDFA, and ensure it is only for the specific purposes of ad targeting and attribution and nothing else. Read More: digiday.com
‘THE SCALE OF THE PROBLEM IS ENORMOUS’: APPLE FLEXES STRONG ANTI-TRACKING STANCE: Firefox has its own anti-tracking policy, which Apple nods to, and Google has pledged to crack down on cross-site tracking and fingerprinting. Apple’s no-nonsense stance toward privacy on the open web means industry sources question how long Apple will keep identification for advertising alive. Read More: digiday.com