Younger consumers are the most eager for Disney’s streaming service, with 31% saying they will definitely subscribe and 14% saying they will probably subscribe. Fewer consumers are as enthusiastic about adding Apple TV+ to their streaming subscriptions. Read More: www.marketingcharts.com
Apple’s concern: Companies have been using link decoration to sidestep Apple’s privacy-focused plans to rid the web of persistent tracking. As part of the update, Apple thwarted link decoration use by putting a seven-day limit on all non-cookie storage data, like local storage – a type of web storage that allows sites to store data directly in the browser typically with no expiration date. Read More: digiday.com
Amazon’s Sidewalk, which operates on the 900MHz band typically used for amateur radio and emergency services, and Apple’s close-range, ultra-wideband positioning with the U1 are designed to get Amazon out of the home and Apple inside it. Not only is it easy to see how Amazon could market a Sidewalk Connect Kit, in which like the Alexa Connect Kit, Amazon itself handles the connectivity, maintenance and security for a fee, Rausch’s use of the word neighbours also brings to mind its currently beleaguered connected Neighbourhood Watch scheme. Read More: www.wired.co.uk
Ad tech execs have a new concern that’s moving to the front burners: the specter of Apple extending Safari’s mobile and desktop anti-tracking blocks to Apple’s in-app environment. In the update, Apple stated that app developers must disclose how they’re using IDFA, and ensure it is only for the specific purposes of ad targeting and attribution and nothing else. Read More: digiday.com
‘THE SCALE OF THE PROBLEM IS ENORMOUS’: APPLE FLEXES STRONG ANTI-TRACKING STANCE: Firefox has its own anti-tracking policy, which Apple nods to, and Google has pledged to crack down on cross-site tracking and fingerprinting. Apple’s no-nonsense stance toward privacy on the open web means industry sources question how long Apple will keep identification for advertising alive. Read More: digiday.com
Below we get product marketing advice from the giants themselves: Google, Amazon, and Apple. The late Steve Jobs referred to an old Wayne Gretzky quote when asked about Apple’s approach to product marketing. Read More: www.business2community.com
While the exact disagreement between Apple and HBO isn’t known, media companies have been concerned about data sharing and revenue splits as Apple tries to aggregate existing services in new ways. Read More: www.cnbc.com
TechCrunch recently received a tip that despite Onavo Protect being banished by Apple, Facebook was paying users to sideload a similar VPN app under the Facebook Research moniker from outside of the App Store. Read More: techcrunch.com
Marketer & Advertiser / MarTech / Measurement
by kpieper · Published 07/29/2018 · Last modified 02/11/2019
Advertisers are unhappy with Apple over changes the company is implementing with the upcoming version of its Safari browser, which is due out in September. Source: www.tvweek.com/tvbizwire/2018/07/advertisers-blast-apples-new-privacy-settings/
The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal and the General Data Protection Regulation, which just landed in Europe, not to mention Apple’s own ill-starred history with ad tech. Source: adexchanger.com/mobile/analysis-apple-can-succeed-in-ads-without-sharing-data/