Tagged: ARF

ARF Acquires CIMM, Envisions The ‘Skunkworks’ Of Ad Research

CIMM CEO and Managing Director Jane Clarke, who will maintain that role inside the ARF, said one of the advantages of the merger is that CIMM will shift from an LLC, which required members to be owners, to a non-profit, will enable it to broaden its membership to organizations that weren’t in a position to invest in an LLC.She also noted that by consolidating back-office and overhead functions within the ARF, CIMM will be able to focus more of its resources into developing products and services that facilitate better research and measurement. Source: www.mediapost.com/publications/article/326669/arf-acquires-cimm-envisions-the-skunkworks-of-a.html