Tagged: AT&T

How AT&T’s plan to become the new Facebook could be a privacy nightmare

AT&T virulently opposed this move, and under new FCC chairman Ajit Pai, those proposed privacy rules were rolled back in March of last year, clearing the way for broadband providers to sell your internet history. Source: https://www.theverge.com/2018/7/16/17569602/att-verizon-silicon-valley-facebook-google-net-neutrality-ad-targeting-privacy-nightmare

AT&T’s advertising behemoth is coming for Facebook and Google

If AT&T can begin to offer the same kind of precise audience targeting for its TV ads that digital companies offer on their online platforms, then AT&T should be able to not only grow its own advertising business but perhaps begin to reclaim ad market share from Facebook and Google. Source: https://www.fiercecable.com/video/at-t-s-advertising-behemoth-coming-for-facebook-and-google

Why AT&T Wants To Buy AppNexus

AT&T is reportedly in talks to buy digital ad exchange AppNexus for around $1.6 billion, in a move that could allow the company to make deeper inroads into the digital advertising space while augmenting its advertising technology, following its acquisition of media behemoth Time Warner. Source: https://www.forbes.com/sites/greatspeculations/2018/06/20/why-att-wants-to-buy-appnexus/