AT&T is cutting off all location-data sharing ties in March
Now, AT&T will stop sending data to every service it has provided location data to in the past. Source: www.cnet.com
Now, AT&T will stop sending data to every service it has provided location data to in the past. Source: www.cnet.com
Advertisers can pull data from AT&T’s 40 million set-top boxes and Xandr’s mobile data to set up audience segments for TV ad targeting. Source: www.businessinsider.com
AT&T wants to make addressable TV advertising more than a niche businessAside from Turner, the foundation of AT&T’s advertising business is AdWorks, which sells targeted TV ads on AT&T’s DirecTV and U-verse pay-TV services. Source: digiday.com
Aside from providing a bold plan around addressable TV, the discussions lacked specifics on how AT&T planned to bring the targeting capability to the whole country, not just DirecTV and a handful of other cable companies, according to Gleason. Source: www.businessinsider.com/att-xandr-advertising-2018-9
Santa Barbara, Calif. – With one year under former Group M executive Brian Lesser, AT&T has relaunched its AT&T advertising and analytics company with a new name: Xandr. Source: www.mediapost.com/publications/article/325584/att-restarts-ad-business-with-new-company-xandr.html
The company wants to dominate the business of selling targeted advertising on internet-connected TVs and devices, according to advertising executives who have had conversations with the company. Source: finance.yahoo.com/news/t-apos-acquisition-spree-part-130400414.html
Marketer & Advertiser / MarTech / Metrics
by kpieper · Published 06/26/2018 · Last modified 02/11/2019
T 0.06% advertising chief said the company’s acquisition of AppNexus is part of a strategy to build a first-of-its-kind marketplace for television and digital video advertising and give it more firepower against industry juggernauts Google and Facebook Inc. Terms of the AppNexus deal, which was announced Monday, weren’t disclosed. Source: www.wsj.com/articles/at-t-to-acquire-digital-ad-firm-appnexus-for-1-6-billion-1529929278
Content Marketing / MarTech / Video & OTT
by kpieper · Published 06/15/2018 · Last modified 02/11/2019
If AT&T manages to create a scaled addressable TV offering, it can lure major brand advertising dollars. Source: adexchanger.com/digital-tv/atts-play-against-the-duopoly-hinges-on-scaled-addressable-tv-and-brand-dollars/