AT&T is cutting off all location-data sharing ties in March
Now, AT&T will stop sending data to every service it has provided location data to in the past. Source: www.cnet.com
Tagged: att
AT&T’s Turner and Xandr pool data for advertising
Advertisers can pull data from AT&T’s 40 million set-top boxes and Xandr’s mobile data to set up audience segments for TV ad targeting. Source: www.businessinsider.com
5 things we learned about AT&T’s media and advertising business in 2018
AT&T wants to make addressable TV advertising more than a niche businessAside from Turner, the foundation of AT&T’s advertising business is AdWorks, which sells targeted TV ads on AT&T’s DirecTV and U-verse pay-TV services. Source: digiday.com
AT&T unveiled its bold ad strategy but the specifics are still sparse
Aside from providing a bold plan around addressable TV, the discussions lacked specifics on how AT&T planned to bring the targeting capability to the whole country, not just DirecTV and a handful of other cable companies, according to Gleason. Source: https://www.businessinsider.com/att-xandr-advertising-2018-9
AT&T Restarts Ad Business With New Company: Xandr
Santa Barbara, Calif. – With one year under former Group M executive Brian Lesser, AT&T has relaunched its AT&T advertising and analytics company with a new name: Xandr. Source: https://www.mediapost.com/publications/article/325584/att-restarts-ad-business-with-new-company-xandr.html