AT&T is cutting off all location-data sharing ties in March
Now, AT&T will stop sending data to every service it has provided location data to in the past. Source: www.cnet.com
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AT&T’s Turner and Xandr pool data for advertising
Advertisers can pull data from AT&T’s 40 million set-top boxes and Xandr’s mobile data to set up audience segments for TV ad targeting. Source: www.businessinsider.com
5 things we learned about AT&T’s media and advertising business in 2018
AT&T wants to make addressable TV advertising more than a niche businessAside from Turner, the foundation of AT&T’s advertising business is AdWorks, which sells targeted TV ads on AT&T’s DirecTV and U-verse pay-TV services. Source: digiday.com
AT&T unveiled its bold ad strategy but the specifics are still sparse
Aside from providing a bold plan around addressable TV, the discussions lacked specifics on how AT&T planned to bring the targeting capability to the whole country, not just DirecTV and a handful of other cable companies, according to Gleason. Source: www.businessinsider.com/att-xandr-advertising-2018-9
AT&T Restarts Ad Business With New Company: Xandr
Santa Barbara, Calif. – With one year under former Group M executive Brian Lesser, AT&T has relaunched its AT&T advertising and analytics company with a new name: Xandr. Source: www.mediapost.com/publications/article/325584/att-restarts-ad-business-with-new-company-xandr.html
AT&T’s acquisition spree is part of a plan to dominate advertising on connected TVs and devices
The company wants to dominate the business of selling targeted advertising on internet-connected TVs and devices, according to advertising executives who have had conversations with the company. Source: finance.yahoo.com/news/t-apos-acquisition-spree-part-130400414.html
AT&T Plots New Marketplace for TV and Digital Video Advertising
T 0.06% advertising chief said the company’s acquisition of AppNexus is part of a strategy to build a first-of-its-kind marketplace for television and digital video advertising and give it more firepower against industry juggernauts Google and Facebook Inc. Terms of the AppNexus deal, which was announced Monday, weren’t disclosed. Source: www.wsj.com/articles/at-t-to-acquire-digital-ad-firm-appnexus-for-1-6-billion-1529929278
AT&T’s Play Against The Duopoly Hinges On Scaled Addressable TV And Brand Dollars
If AT&T manages to create a scaled addressable TV offering, it can lure major brand advertising dollars. Source: adexchanger.com/digital-tv/atts-play-against-the-duopoly-hinges-on-scaled-addressable-tv-and-brand-dollars/