Tagged: attention

The Product Person 🛠️

Lower attention isn’t necessarily bad as long as the right ad content gets to the right audience and you’re able to redirect attention where you want to redirect it to. The attention to the entertainment competes with the attention to the brand message. Read More: theproductperson.substack.com

Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods

Passive viewing measurement captures deeper knowledge about viewer behavior, so organizations can discover which content grabs a particular customer’s attention, and what doesn’t resonate at all. Source: www.broadcastingcable.com/blog/not-all-metrics-are-created-equal-revising-tv-viewing-behavior-measurement-methods