Tagged: attention

Measurement Company TVision Raises $11.5M in New Funding

TVision Insights, a measurement firm focusing on the attention paid to programming and advertising on television, said it has raised $11.5 million in new funding. Source: https://www.broadcastingcable.com/news/tvision-raises-11-5-million-in-new-funding

Not All Metrics Are Created Equal: Revising TV Viewing Behavior Measurement Methods

Passive viewing measurement captures deeper knowledge about viewer behavior, so organizations can discover which content grabs a particular customer’s attention, and what doesn’t resonate at all. Source: https://www.broadcastingcable.com/blog/not-all-metrics-are-created-equal-revising-tv-viewing-behavior-measurement-methods