Tagged: attributes

Trust Builder: Say what you’ll do; do what you say

‘TRUST’ EMERGES AS NEW AD METRIC, BECOMES MEDIA-BUYING FACTOR: The findings, which are based on a survey of more than 200 ad executives fielded by Advertiser Perceptions in March, are the baseline for a series of regular tracking studies the B-to-B researcher plans to conduct going forward in order to understand the role that trust attributes play in the ad industry. Read More: www.mediapost.com