Tagged: attribution

TV measurement or attribution? The distinction is blurring.

REPORT ASSESSES TV ATTRIBUTION PROVIDERS, REVEALS ‘PROMISE,’ ‘CONFUSION’: As a follow-up to a benchmark report profiling 15 television attribution providers, Sequent Partners this morning released a more in-depth report providing a detailed report card-like assessment of companies currently providing some form of TV attribution and/or marketing-mix modeling. Read More: www.mediapost.com

The case for multi-touch attribution

In the white paper, The Business Case for Digital Attribution, Latham describes how traditional – and still widely used – attribution models tend to overstate the effectiveness of ads that consumers see just before they make a purchase. Source: https://www.warc.com/newsandopinion/news/the_case_for_multitouch_attribution/41077

Embrace multi-touch attribution tracking models for marketing campaigns

Multiple touch attribution is new, and there are subtle differences between each type of attribution model that qualifies as MTA. Apart from creating insightful data, it reduces the inaccuracy of ROI measurement and data management in the current linear single-touch models. Source: https://www.socpub.com/articles/embrace-multi-touch-attribution-tracking-models-marketing-campaigns-16121

Placed Reveals How TV Can Affect In-Store Visits

Placed, Inc., an industry standard in attributing ad exposures to store visits, introduced TV measurement as a part of Placed Attribution. Source: https://www.qsrmagazine.com/news/placed-reveals-how-tv-can-affect-store-visits