Tagged: Audio

Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises |

The addition of Pandora Audio Marketplace will allow advertisers access to the internet radio platform’s inventory and audience reach of roughly 73 million monthly listeners within an ad environment entirely managed by Pandora. Source: http://www.geomarketing.com/pandora-launches-audio-ad-marketplace-as-voice-and-brand-safety-demand-rises

Audibility measurement continues to thwart MRC

Cognizant of the increasing demand for audibility metrics, the MRC has proposed a future project to research and define it but, in the meantime, the industry self-regulatory watchdog has settled on a temporary measurement. Source: http://www.bizreport.com/2018/02/audibility-measurement-continues-to-thwart-mrc.html