Tagged: Audio

The role of data in digital audio advertising

The audio medium is viewed as a new frontier as those from all corners of the digital advertising industry clamour to figure out whether or not audio media buys are a proper fit for their businesses, how to optimise them, and where data-driven advertising fits among its ecosystem. An overall upside to advertising over these channels, regardless of their model, is that ad blockers don’t work on digital audio platforms whether they are open web or platform based. Read More: www.thedrum.com

Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises |

The addition of Pandora Audio Marketplace will allow advertisers access to the internet radio platform’s inventory and audience reach of roughly 73 million monthly listeners within an ad environment entirely managed by Pandora. Source: http://www.geomarketing.com/pandora-launches-audio-ad-marketplace-as-voice-and-brand-safety-demand-rises

Audibility measurement continues to thwart MRC

Cognizant of the increasing demand for audibility metrics, the MRC has proposed a future project to research and define it but, in the meantime, the industry self-regulatory watchdog has settled on a temporary measurement. Source: http://www.bizreport.com/2018/02/audibility-measurement-continues-to-thwart-mrc.html