Tagged: Bayer

AT&T And Bayer Bet On Blockchain To Tame Digital Advertising

Pharma giant Bayer has been scrutinizing its digital media supply chain since the ANA’s blockbuster 2016 media transparency report warned advertisers of waste and fraud in the ecosystem. Source: https://adexchanger.com/online-advertising/att-bayer-bet-blockchain-tame-digital-advertising/