Tagged: behavior

To fight fraud, identify a combination of signals that can’t be faked

In the arms race that is ad-fraud, sharing and collating multiple sources of data, especially data that could only be generated by real people, such as location data, just might help brands put up a real fight. Source: http://www.thedrum.com/opinion/2018/02/07/fight-fraud-identify-combination-signals-cant-be-faked