Tagged: block

The solution to ad blocking is about embracing consumer needs: ads need to be valuable, like content, and not assume consumers want their data collected.

AD BLOCKING IS STILL A ‘SUBSTANTIAL THREAT TO PUBLISHER REVENUE STREAMS’: Despite the industry’s best efforts – last week, the Coalition for Better Ads announced last week it will adopt ad standards globally, and Google Chrome’s ad filter will be expanding globally July 9 – collectively millions in annual revenue is still being lost by U.K. publishers as a result of ad blocking, according to research from the Association of Online Publishers, which counts members including Condé Nast, ESI Media, Global, the Guardian and The Telegraph. Source: digiday.com

Study Finds Few Americans Choose AdChoices, Know It Even Exists

A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found only 33% of respondents were familiar with Digital Advertising Alliance’s AdChoices option, while only one in five said they have used the program to opt out of behaviorally targeted advertising. Source: https://www.mediapost.com/publications/article/318700/study-finds-few-americans-choose-adchoices-know-i.html

Google Will Block Spammy Ads

Starting on Thursday, Google’s Chrome browser will block certain types of online advertisements, a change Google is describing as user friendly. Source: https://www.wsj.com/articles/how-google-swayed-efforts-to-block-annoying-online-ads-1518623663