Tagged: blockchain

Why is Amazon hiring blockchain experts for its advertising division?

A job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product. The company is looking for a software development engineer with blockchain experience to join its advertising FinTech team. Read More: www.thedrum.com

Amazon Is Looking for an Engineer to Put Advertising Data on a Blockchain

Amazon is seeking to integrate parts of its advertising business with a blockchain. Previously, the blockchain team at Amazon Web Services, the company’s cloud business, built a proprietary blockchain known as the Quantum Ledger Database, and AWS’ Managed Blockchain service connects with ethereum and Hyperledger Fabric. Read More: www.coindesk.com

Ott Ad Inventory: 18% Is Fraudulent

While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably high ad rates. Read More: www.mediapost.com

Proof blockchain is not a silver bullet.

LUCIDITY, IAB TECH LAB UNCOVER ALARMING FRAUD, WASTED SPEND THROUGH BLOCKCHAIN PILOT: Dive Brief: Lucidity, a participant in the IAB Tech Lab’s Blockchain Pilot program, released what it claims are the most complete record of results to date for a blockchain-powered digital advertising solution, according to news shared with Marketing Dive. Read More: www.marketingdive.com