Tagged: brand

Desktop Display Ad Viewability Rates Continue To Improve

Desktop video viewability, while still higher on average than display ad viewability, experienced a decline from the previous 6-month period, as the 65.5% rate dropped from 68.4%. On the mobile front, the mobile web display ad viewability rate and mobile app display rate each experienced an increase from H1 2018. Read More: www.marketingcharts.com

Should pubs drop ads from contentious content?

TESCO MEDIA BOSS TO PUBLISHERS: ‘YOU NEED TO TAKE MORE RESPONSIBILITY FOR BRAND SAFETY’: How Tesco ensures its brand is safe within traditional publisher environments, not just on user-generated content platforms, has been put in the spotlight following a week in which the British media was slammed for not only running footage of the New Zealand attacks but then selling ads against it. Read More: www.thedrum.com

Complete…but from a single source or apples to apples?

LINQIA IS THE FIRST INFLUENCER MARKETING COMPANY TO OFFER A COMPLETE SUITE OF MEASUREMENT TOOLS TO PROVE EFFECTIVENESS: The Linqia Intelligence Suite Includes Dynata, formerly Research Now SSI, for Ad Creative Impact, IRI for Sales Lift, Foursquare and Placed for Store Visits, and Samba TV for TV Tune-In. Linqia, the performance-based influencer marketing company, announced the availability of its new Intelligence Suite to assess a marketer’s ROI and ad effectiveness from their influencer marketing campaigns. Read More: martechseries.com