Tagged: brands

Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds

Brands were much less likely to advertise these products to black consumers, with just 1% of ad spending on black-targeted TV. The brands weren’t advertised at all on Spanish-language TV. The research suggests that healthy food brands are missing important opportunities to engage with black and Hispanic audiences, while other brands may be contributing to unhealthy lifestyle habits in black and Hispanic communities. Source: www.marketingdive.com