Tagged: buys

Private Marketplace Ad Spend To Soon Exceed Open Exchanges

Open exchanges are public real-time bidding auctions that are open to all buyers and sellers. In short, PMPs can act as an effective midway point between open exchanges and traditional, direct ad buys on premium publisher sites – coupled with the scalability and cost-efficiency offered by programmatic ad buying. Read More: www.marketingcharts.com

An Automated SSP Ecosystem: The Future of Local TV Advertising

It is the broadcasters who hold the key to the future of TV. Broadcasters, who are taking appropriate measures to change their businesses to align with the needs of marketers and advertisers of today and of the future, will likely find themselves ahead of competitors, as they help pave the way forward for the future of local TV advertising. Source: https://martechseries.com/mts-insights/guest-authors/an-automated-supply-side-platform-ecosystem-the-future-of-local-tv-advertising/