Tagged: campaign

How-to go in-house.

TAKING YOUR DIGITAL ADVERTISING IN-HOUSE? START WITH THE RIGHT PEOPLE AND TECH: To run ad campaigns at scale, the transition from outsourced to in-house digital advertising needs to start with a focus on having the right people and tech in place. Read More: marketingland.com

Proof blockchain is not a silver bullet.

LUCIDITY, IAB TECH LAB UNCOVER ALARMING FRAUD, WASTED SPEND THROUGH BLOCKCHAIN PILOT: Dive Brief: Lucidity, a participant in the IAB Tech Lab’s Blockchain Pilot program, released what it claims are the most complete record of results to date for a blockchain-powered digital advertising solution, according to news shared with Marketing Dive. Read More: www.marketingdive.com

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium

It has also emerged that Thunder is the first operational ad server in the Advertising ID Consortium after having raised $6 million in funding from participating Advertising ID Consortium members. Source: https://www.adweek.com/programmatic/post-acquisition-att-pulls-appnexus-participation-from-the-advertising-id-consortium/