Tagged: campaign

Proof blockchain is not a silver bullet.

LUCIDITY, IAB TECH LAB UNCOVER ALARMING FRAUD, WASTED SPEND THROUGH BLOCKCHAIN PILOT: Dive Brief: Lucidity, a participant in the IAB Tech Lab’s Blockchain Pilot program, released what it claims are the most complete record of results to date for a blockchain-powered digital advertising solution, according to news shared with Marketing Dive. Read More: www.marketingdive.com

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium

It has also emerged that Thunder is the first operational ad server in the Advertising ID Consortium after having raised $6 million in funding from participating Advertising ID Consortium members. Source: https://www.adweek.com/programmatic/post-acquisition-att-pulls-appnexus-participation-from-the-advertising-id-consortium/

Facebook tunes up ads with enhanced tracking, more transparent placement

Facebook continues to roll out new advertising features to create more transparency on the platform, as the company tries to ease marketers’ concerns about the platform’s commitment to privacy and brand safety. Source: https://www.marketingdive.com/news/facebook-tunes-up-ads-with-enhanced-tracking-more-transparent-placement/532007/