CBS, Nielsen Fail to Strike New Deal As Contract Lapses
Nielsen executives are concerned, the person said, that CBS not having a Nielsen deal could destabilize the rest of the marketplace for TV advertising. Source: variety.com
Tagged: CBS
CBS Weighs Dropping Nielsen for Measurement of TV Audiences
CBS is considering ending its longstanding contract with TV ratings provider Nielsen as it looks for new ways to measure audiences in the multiplatform universe. Source: variety.com
CBS, Nielsen bring DAI to US broadcast
Powered by Nielsen Gracenote’s automatic content recognition technology, the platform will use frame-accurate video recognition for what the partners say will be precise ad detection and content insertion into live TV. CBS is already delivering addressable advertising to millions of users across CBS Interactive’s portfolio of digital properties, including its OTT brands: CBSN, the 24/7 digital news network; CBS Sports HQ, a 24-hour streaming sports news network; and CBS All Access. Source: https://www.rapidtvnews.com/2018051652124/cbs-nielsen-bring-dai-to-us-broadcast.html
Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs
CBS has already experimented with lighter ad loads in its streaming video-on-demand service, CBS All Access, which offers 20% fewer ads than in its linear programming. Source: adexchanger.com