Tagged: CBS

CBS, Nielsen bring DAI to US broadcast

Powered by Nielsen Gracenote’s automatic content recognition technology, the platform will use frame-accurate video recognition for what the partners say will be precise ad detection and content insertion into live TV. CBS is already delivering addressable advertising to millions of users across CBS Interactive’s portfolio of digital properties, including its OTT brands: CBSN, the 24/7 digital news network; CBS Sports HQ, a 24-hour streaming sports news network; and CBS All Access. Source: www.rapidtvnews.com/2018051652124/cbs-nielsen-bring-dai-to-us-broadcast.html