Tagged: channel

Did 1 In 5 Millennials Just Ditch Linear Tv Ads?

According to the latest figures, the number of viewers between 16 to 34 years of age watching linear television ads on Sky channels and Channel 4 dropped by nearly a quarter in the first two months of this year compared to last. Read More: www.mediapost.com

Social is more effective than email for lead gen.

EMAIL IS MOST-USED LEAD-GEN CHANNEL, BUT NOT SEEN AS THE BEST, STUDY FINDS: Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by the nonprofit Leads Council, sponsored By Digital Media Solutions. Read More: www.mediapost.com

How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%

To address the challenge of determining the efficacy of its TV advertising, Untuckit partnered with measurement and optimization firm TVSquared to measure its TV spots daily and optimize its campaigns regularly. Source: https://www.marketingdive.com/news/how-untuckit-fine-tuned-its-tv-advertising-and-cut-cost-per-response-by-30/529036/