Tagged: Click

Kill the Click! But replace with what?

MRC MAY DEPRECATE THE CLICK AS AN AD METRIC, PART OF SHIFT TO OUTCOME-BASED MEASUREMENT: While it’s unlikely the MRC would actually void it as an ad metric altogether, Ivie said clicks likely would simply become irrelevant as the industry shifts its focus on better metrics. Either way, Ivie said the MRC is overdue to update its click metric standards, and that it’s possible it will just let them grow dormant rather than giving them new meaning. Read More: www.mediapost.com

In five months, we found 12.5m fraudulent app installs

If you’re going to buy mobile app installs from ad-networks and social media, you need a specialist who can protect you against fraudulent app installs. Source: https://mobilemarketingmagazine.com/in-five-months-we-found-125m-fraudulent-app-installs–where-did-they-come-from

Audience-Targeted Ads Generate 1 in 3 Google Paid Search Clicks in Q1

In other paid search highlights pertaining to Q1:. Higher CPCs contributed to a 21% year-over-year increase in overall US paid search spending, with Google ad spending up by 20%; Spending increases on Google Shopping ads far outpaced spending growth on text ads; PLAs grew to represent 60% of Google paid search clicks for US retailers, with their influence on non-brand clicks highest in the Consumer Electronics category; After hitting peaks last year, Amazon’s Google Shopping impression share declined across several categories, including Office Supplies and Home Goods; and. Source: https://www.marketingcharts.com/digital/paid-search-83178

How to disable ad blocker, AdBlock, AdBlock Plus on Business Insider

Because Business Insider is an advertising-supported website, we request that you turn off your ad blocker when accessing the Business Insider site. Click on the AdBlock Plus icon on the top right of your browser. Click on the AdBlock Plus icon on the Safari toolbar. Source: http://www.businessinsider.com/how-to-disable-an-ad-blocker-on-business-insider-2016-8