Tagged: clicks

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

The Button Clicks metric shows the number of times people clicked the call-to-action button on your ad. Button Clicks is redundant because these clicks are also either reflected in the Link Clicks metric or other distinct metrics like the Event Responses metric and the Offers Saved metric. Source: https://marketingland.com/facebook-removing-20-outdated-redundant-ad-metrics-adding-methodology-labels-234977

Smartphones Reportedly Account For Half of Paid Search Clicks

US paid search costs-per-click spiked, a result supported by iProspect’s Q4 paid search trends report [pdf]; Ads in positions 3 and 4 on Google search accounted for 12% of mobile non-brand text ad clicks, down from a peak of 15% during the year-earlier period; Google Maps produced 7% of Google search ad clicks during Q4 on mobile phones for brick-and-mortar advertisers; Product Listing Ads represented 55% of Google search ad clicks for US retailers, up from 48% a year earlier; Mobile PLA spending growth continues to taper off, but still grew by 42% year-over-year in Q4; and. Source: https://www.marketingcharts.com/digital/paid-search-82258