Tagged: client

The end of the world as we know it?

Those entities themselves will also have to adapt to their new environment, take control and show differentiation at a time when there is a power vacuum in the agency world. Source: http://www.thedrum.com/opinion/2018/05/22/the-end-the-ad-agency-world-we-know-it

McKinsey identifies ongoing role of rebates

In quantifying the problem, McKinsey has pegged the percentage size of rebates at between 5% and potentially as much as 30%, depending on the medium in question. Source: https://www.warc.com/newsandopinion/news/mckinsey_identifies_ongoing_role_of_rebates/40463

Accenture Interactive boss: ‘It’s just a matter of time’ before consultancies unseat ad agencies

Joydeep Bhattacharya, Accenture Interactive’s managing director for the U.K. and Ireland, said it’s only a matter of time before consulting firms oust traditional agencies in advertisers’ minds and revealed how the crumbling digital advertising ecosystem could benefit the consulting firm in 2018. Do potential conflicts of interest between clients or between parts of Accenture Interactive’s business like media and auditing worry you?We have a clear approach; we don’t want to make acquisitions that could upset those agencies already in our existing family. Part of Accenture Interactive’s programmatic push centers on offering a managed service to run clients’ in-house trading desks, which many media agencies can do. Source: https://digiday.com/marketing/accenture-interactive-boss-consulting-firms-ousting-agencies-just-matter-time/