AdTech / Buyers & Sellers / Marketer & Advertiser
by kpieper · Published 06/18/2018 · Last modified 02/11/2019
Not surprisingly given recent trends, CMOs aren’t as enthusiastic about traditional media channels, which they don’t seem to find as important or as effective as digital. Source: https://www.marketingcharts.com/featured-83739
So what areas do CMOs see as needing improvement? A recent report from Korn Ferry , based on a survey of 220 CMOs and marketing leaders, offers some insights. Source: https://www.marketingcharts.com/business-of-marketing-83377
Ad Agency / AdTech / Marketer & Advertiser / Measurement
by kpieper · Published 04/25/2018 · Last modified 02/11/2019
That may be leading them to turn to small or mid-size agencies: almost 4 in 10 believe that these smaller agencies offer more creativity. Source: https://www.marketingcharts.com/business-of-marketing/agency-business-83158