What are the most pressing topics that marketers in the C-suite are discussing? The newest data from the CMO Council found that when engaging with their peers, nearly three-quarters of CMOs say their most pressing topic of discussion is engaging and aligning with others within the C-suite. Read More: www.marketingcharts.com
Buyers & Sellers / Marketer & Advertiser / MarTech
by kpieper · Published 06/18/2018 · Last modified 02/11/2019
Not surprisingly given recent trends, CMOs aren’t as enthusiastic about traditional media channels, which they don’t seem to find as important or as effective as digital. Source: https://www.marketingcharts.com/featured-83739
So what areas do CMOs see as needing improvement? A recent report from Korn Ferry , based on a survey of 220 CMOs and marketing leaders, offers some insights. Source: https://www.marketingcharts.com/business-of-marketing-83377
Ad Agency / Marketer & Advertiser / MarTech / Measurement
by kpieper · Published 04/25/2018 · Last modified 02/11/2019
That may be leading them to turn to small or mid-size agencies: almost 4 in 10 believe that these smaller agencies offer more creativity. Source: https://www.marketingcharts.com/business-of-marketing/agency-business-83158