Tagged: Comcast

Comcast partners with Charter, Cox to advance targeted advertising

U.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV industry looks to lure more advertisers away from digital players like Facebook Inc and Alphabet Inc’s Google. Comcast said it will partner with two other cable providers, Charter Communications and Cox Media, the ad division of Cox Communications, to pool what they have learned from offering addressable advertising, help other content distributors do the same, including how to ensure customer data is used in ways that comply with privacy standards. Read More: www.reuters.com

Disney Assumes Full Control Of Hulu In Deal With Comcast

Disney and Comcast announced a deal under which Disney will assume full operational control of Hulu, effective immediately. Comcast agreed to extend the Hulu license of NBCU content and the carriage agreement for Hulu’s live TV service for NBCU channels until late 2024 and also to distribute Hulu on its Xfinity X1 platform. Read More: variety.com

Nielsen and Comcast Team Up to Measure VOD and OTT Ads

Nielsen is taking a big step to strengthen its measurement efforts for ads on OTT and set-top box video on demand, teaming up with Comcast’s ad-serving platform FreeWheel to determine ratings for the VOD ads, not just the content. Source: https://www.adweek.com/tv-video/nielsen-and-comcast-team-up-to-measure-vod-and-ott-ads/