Tagged: companies

When Do US Privacy Professionals Expect Their Company to Be in Full Compliance with the California Consumer Privacy Act (CCPA)? 

Metrics

Most US Companies Are Not Ready for the CCPA Yet

Companies with annual gross revenues of $25 million or more, those that buy or sell more than 50,000 individuals’ data, and those that make more than half their annual revenues from selling customer data need to comply with CCPA’s requirements. While such amounts might seem minimal, keep in mind that individual companies failing to protect customer data and meet CCPA guidelines could be on the hook for hundreds, thousands or even millions of data records. Read More: www.emarketer.com

B2B

Long overdue.

SHAREHOLDER VALUE IS NO LONGER EVERYTHING, TOP C.E.O.S SAY: Chief executives from the Business Roundtable, including the leaders of Apple and JPMorgan, argued that companies must invest in employees and deliver value to customers. Now, companies must also invest in employees, deliver value to customers and deal fairly and ethically with suppliers. Read More: www.nytimes.com

Data Targeting & AI

Is a “data label” too little, too late? CCPA will put a nail in 3rd party data segments.

WHY THE IAB IS CREATING A ‘NUTRITIONAL LABEL FOR DATA’: Its benefits include better assuring marketers that data segments in one data management platform will be largely comparable to those of market rivals. Other testing requirements include providing data buyers with visibility on how data has been onboarded and whether or not it includes matching survey data to cookie data. Read More: www.adweek.com

Marketer & Advertiser / Metrics

Cmos’ Top Uses For Ai: Personalization And Predictive Analytics

While B2B service companies are the top user of AI for content personalization – and B2B product companies use AI for augmented and virtual reality , facial recognition and visual search more than any other business types – B2C companies dominate when it comes to using AI for most marketing activities. Read More: www.marketingcharts.com

Data Targeting & AI / MarTech

GDPR Complaints Filed Against Acxiom, Oracle And Credit Bureaus

Privacy International has filed complaints against seven data providers and ad-tech companies, asking European data-protection authorities to investigate their activities and determine whether they are in compliance with GDPR. The firms being investigated are Acxiom, Oracle, Criteo, Quantcast, Tapad, Equifax and Ex Source: www.mediapost.com/publications/article/327820/gdpr-complaints-filed-against-acxiom-oracle-and-c.html?edition=111708

Ad Agency / Buyers & Sellers / MarTech / Metrics

Enterprises Say Cost is the Top Challenge Experienced with External Marketing Agencies

Cost is far and away the leading challenge faced by enterprises when working with external marketing agencies, and it may be leading them to look at smaller outfits, according to a study from Globality, conducted by the Economist Intelligence Unit. Source: www.marketingcharts.com/business-of-marketing/agency-business-82998