Tagged: company

r Experience on Loyalty

Metrics

How Does Customer Experience Affect Loyalty Behaviors?

Consumers are clearly attracted to loyalty programs, but what else can encourage loyalty behaviors? By examining feedback from 10,000 US consumers across 20 industries, XM Institute was able to identify a link between the quality of customers’ experiences and their propensity to engage in behaviors such as purchasing more from a company, recommending the company, forgiving a bad experience and trusting the company. When taking a look at loyalty behaviors by industry, companies in each of the 20 industries tracked can expect to see an increase in customer loyalty activities if they provide a good CX. However, based on the percentage point difference between loyalty behaviors after customers experience poor or good CX, some industries are particularly impacted. Read More: marketingcharts.com

Technology

Submer is dunking servers in goo to save the planet

It’s not just keeping those data centers on, but keeping the rows and rows of servers that house all the data companies access in climate-controlled environment so they can operate effectively comes with a massive heating and cooling bill. Submer isn’t the only company working with the concept of using liquid to cool servers. Read More: techcrunch.com

Technology

Submer is dunking servers in goo to save the planet

It’s not just keeping those data centers on, but keeping the rows and rows of servers that house all the data companies access in climate-controlled environment so they can operate effectively comes with a massive heating and cooling bill. Submer isn’t the only company working with the concept of using liquid to cool servers. Read More: techcrunch.com

Politics

This Treasury Official Is Running the Bailout. It’s Been Great for His Family.

A Treasury spokeswoman declined to say whether Muzinich has pledged not to take back the stake in the family firm once his public service ends. Through his first year in the administration, even as Muzinich continued to own his stake in the family firm, he met with a wide range of business executives to hash out major tax provisions that would affect them, according to his 2017 calendars that ProPublica obtained after suing the Treasury last year under the Freedom of Information Act. Read More: propublica.org

Politics

‘Just like he said “open the economy by Easter”…not an expert and zero credibility’

TRUMP CONTRADICTS TOP HEALTH OFFICIALS WITH VACCINE TIMELINE, MALARIA DRUG CLAIMS: President Donald Trump claimed on Sunday that a coronavirus vaccine would be ready by the end of 2020 and returned to touting an unproven treatment for the disease – on both fronts contradicting his own health officials as well as companies developing and testing potential vaccines. Trump acknowledged Sunday that his vaccine timeline may go beyond what his own experts have advised, but insisted on his optimistic timeline. Read More: politico.com

LEAN Startup

As the Start-Up Boom Deflates, Tech Is Humbled

Investments in young companies have fallen, with 2,215 start-ups raising money in the United States in the last three months of 2019, the fewest since late 2016, according to the National Venture Capital Association and PitchBook, which track start-ups. SoftBank bet big on companies like Uber and WeWork, as well as the Colombian delivery start-up Rappi and the Indian hospitality start-up Oyo. Read More: nytimes.com

MarTech

FCC set to fine big telecom companies for selling location data. Is $200 million enough?

At a public meeting today, the The Federal Communications Commission said the country’s top cell phone carriers – AT&T, Verizon, Sprint and T-Mobile – would be fined $200 million after officials found they were selling customer’s real-time location data. She said the FCC kept consumers in the dark for nearly two years after the agency learned that wireless carriers were still selling location data. Read More: marketplace.org

LEAN Startup

2019 Expansion Saas Benchmarks

More than 500 companies participated in the 2019 Expansion SaaS Benchmarks survey, ranging from pre-revenue to $150M+ ARR publicly traded SaaS companies. In reality, very few public SaaS companies support their growth with high burn – in fact just 7 public SaaS companies will generate substantial negative profit margins this year. Read More: openviewpartners.com

ness Tactics to Retain At-Risk Customers

Metrics

Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?

9 in 10 B2B and B2C subscription businesses put customer retention at a higher or equal level of priority than they do customer acquisition, per a report from Brightback. The focus on customer retention is especially true for B2B subscription businesses, where 90% say that retention is one of their top 3 priorities when it comes to subscriber growth this year, ahead of expansion, acquisition and onboarding. Read More: marketingcharts.com