Tagged: comScore

‘Loyalty Score is a combination of user visits and page views, measured from a first campaign click, over the course of 28 days’

MEASURING LOYALTY: THE CUTTING EDGE OF AUDIENCE DEVELOPMENT: If you’ve ever run an audience development campaign, you’ve probably struggled with the timeless dilemma of weighing quantity vs. quality. How can we help audience development campaigns become more qualitative? How can we create more growth opportunities for our customers?. Read More: whatsnewinpublishing.com

Overcome Product Bias with this priority scoring model: Goal, Impact->[Confidence], Effort

BAYESIAN PRODUCT MANAGEMENT: GETTING OUT OF YOUR OWN HEAD: Bayesian reasoning is especially useful for building products at scale because complex and imperfect information is thrown at you from all directions. The continuous adjustment of scores based on prior knowledge and new evidence is the crux of Bayesian reasoning. Read More: medium.com

Ad execs are deeply skeptical that TV measurement will ever catch up to digital

As more people watch TV shows on digital screens, on their own schedules and with varying ad loads, tracking just how many people see those shows only gets harder. Source: https://www.businessinsider.com/as-comscore-and-nielsen-duke-it-out-ad-executives-have-major-doubts-whether-tv-measurement-will-ever-catch-up-to-digital-putting-billions-at-risk-2018-8

ComScore to Debut First Ad Product Under New CEO

ComScore Inc. SCOR 1.94% is preparing to launch a new product that measures ad views across platforms like TV and mobile, the first big move by new Chief Executive Bryan Wiener, who has been charged with turning around the beleaguered business. Source: https://www.wsj.com/articles/comscore-to-debut-first-ad-product-under-new-ceo-1533034920