There are three cookie spaces-The AppNexus ID, The Trade Desk ID and the DigiTrust ID. The idea is that the industry moves from transacting off just our own proprietary cookies to transacting off these common cookies, and this could help create a common cookie identity framework. Source: www.emarketer.com
Other identity vendors have said the Advertising ID Consortium has made no effort to review or integrate their solutions, and that the consortium is set on its LiveRamp reliance for the foreseeable future. Source: adexchanger.com
It has also emerged that Thunder is the first operational ad server in the Advertising ID Consortium after having raised $6 million in funding from participating Advertising ID Consortium members. Source: https://www.adweek.com/programmatic/post-acquisition-att-pulls-appnexus-participation-from-the-advertising-id-consortium/