With the IoT economy still in its infancy, many see it as the ideal time to set standards and practices in an attempt to avoid the same consumer trust issues that currently plague the rest of the digital marketing world. Source: www.adweek.com
One thing is nearly certain: 2019 will be another year filled with rapid change, plot twists and more than a few surprises. Source: adage.com
AdTech / Audience / Marketer & Advertiser
by kpieper · Published 10/03/2018 · Last modified 02/11/2019
One interesting session toward the end of the day featured moderator Suzanne Vranica, the advertising editor at The Wall Street Journal, grilling a panel about accountable advertising. Source: https://www.mediapost.com/publications/article/325889/just-how-accountable-is-advertising.html
In the white paper, The Business Case for Digital Attribution, Latham describes how traditional – and still widely used – attribution models tend to overstate the effectiveness of ads that consumers see just before they make a purchase. Source: https://www.warc.com/newsandopinion/news/the_case_for_multitouch_attribution/41077
AdTech / Audience / Marketer & Advertiser / Measurement
by kpieper · Published 09/04/2018 · Last modified 02/11/2019
On Device Research concluded that digital ads have a passive impact across all brand metrics regardless of ad recall. Source: https://www.warc.com/newsandopinion/news/passive_ad_measurement_essential/40984