Tagged: content

How publishers can optimize for niche audiences

To dig into this, I wanted to revisit niche audiences in the context of referral traffic: how to maximize the niche audience you have, and the growth opportunities you shouldn’t overlook. As a primer, let’s look at where audiences discover content for the top 20 categories in our network. Read More: whatsnewinpublishing.com

‘Loyalty Score is a factor of page visits and page views that is measured over a 28 day period’

OPTIMIZING FOR LOYALTY: OVERCOMING ONE OF USER ACQUISITION’S BIGGEST CHALLENGES: It’s All About the ROI. Content marketing’s biggest challenge has always been proving ROI. Content marketing is, by nature, a long-tail endeavor. Marketers can compare their acquisition campaigns, understand which ones drive the highest Loyalty Score, and then optimize toward increasing that score. Read More: whatsnewinpublishing.com

ting Priorities in 2020

Here’s What B2B Content Marketers Are Prioritizing in 2020

The majority of B2B marketers say they’re finding success with their current marketing content strategy, but how will they carry over that success in the year to come? For almost half of the B2B content marketers surveyed for a report from the Content Marketing Institute, one of the top priorities is improving the quality and conversion of audiences. Another area B2B content marketers foresee prioritizing in 2020 is improving on content marketing measurement. Read More: www.marketingcharts.com

of Successful B2B Content Marketing

‘Most B2B content marketing is NOT for lead gen!’

MORE B2B MARKETERS SAY SUCCESSFUL CONTENT GENERATES SALES: With B2B buyers citing misleading content as one of their biggest issues with content, the majority of B2B content marketers get high marks for always or frequently fact-checking their content to ensure accuracy. About the Data: Results are based on a survey of 679 B2B content marketers from North America whose organization has used content marketing for at least one year. Read More: www.marketingcharts.com