Tagged: content

Marketers Believe Research and Case Studies Are Their Target Audiences’ Most Trusted Content

Three in 5 of the 300-odd B2B and B2C marketing influencers surveyed for the report identified research/case studies as one of the types of content most trusted by target audiences. Despite the success marketers seem to be having with their content marketing engagement strategies, they are not without their challenges. Read More: www.marketingcharts.com

Solution: Pick your market, focus, listen, iterate

STRATEGIC CONTENT MARKETERS FIND PRIORITIZING AUDIENCE SEGMENTATION A CHALLENGE: When thinking about audiences within their markets, 7 in 10 strategic content marketers struggle to prioritize their efforts towards one audience over another, per the latest research [PDF] from the Content Management Institute, sponsored by Vennli. It’s true that marketers are taking the time to research the customer journey, yet half of the strategic content marketers surveyed said knowing the goal of the audience at a particular stage of the customer’s journey is a challenge. Read More: www.marketingcharts.com

Hulu Said 65% Of Live-sports Viewers Go On To Watch Other Content

Hulu said 65% of live-sports viewers go on to watch other content – Business Insider The video-streaming service Hulu has frequently touted its unique approach to digital live TV. On Tuesday at an over-the-top-media-services event hosted by the Trade Desk for media buyers, Hulu said 65% of its live-sports viewers go on to watch its library of on-demand content. Hulu CEO Randy Freer has previously said this model has boosted the margins on Hulu Live TV. Sports and news content are two of the largest categories of content in Hulu Live TV. Doug Fleming, Hulu’s head of advanced TV who spoke at the Trade Desk event, didn’t say how much margin improvement the company has seen by giving Hulu Live TV subscribers access to Hulu’s entire library. Read More: www.businessinsider.com

Creating And Distributing Content For The Customer Journey

Still, most B2Bs are not mature in their content marketing efforts, and a top priority is to improve their content strategy approach. KEY STAT: Strategic content can influence B2B audience behavior across the customer life cycle, according to January 2019 research from Walker Sands Communications. Read More: www.emarketer.com