Tagged: content

Content Distribution: The Essential Guide

Whether you are a content marketing novice looking to start small, an experienced practitioner looking to refresh a flagging initiative, or a seasoned expert wanting to make the biggest splash with a massive, multiplatform content launch, you need to decide which distribution options work best for your purposes. Kick things off by looking at how each channel matches with the audience, goals, and priorities outlined in your content marketing strategy, and the team resources and content types established under your editorial plan. Read More: contentmarketinginstitute.com

5 Actions Backed by Research to Improve Your Content Marketing

There’s more good news: 68% of all content marketers surveyed say they successfully used content marketing to build credibility with their audience in the last 12 months. What’s ahead for content marketers? We will begin revealing the findings of our latest content marketing survey at Content Marketing World in September. Read More: contentmarketinginstitute.com

Why Topic Clusters Are Your Most Powerful SEO Weapon

The SEO goal of topic clusters is to gain search traffic for highly focused keywords and phrases with smaller search volumes. If planned properly, the unification of your topic clusters can be your most powerful SEO weapon in gaining industry authority, as well as rankings for those general keywords with massive search volumes. Read More: www.searchenginejournal.com

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Brand

A new survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. TAG and BSI have partnered on several other research projects around brand safety topics, including white papers on defining brand safety and related execution challenges, based on extensive interviews with brand safety executives in the digital advertising industry. Read More: aithority.com

5 Tricks to Increase Your Organic Engagement on Social Media

I’m part of the team at Quuu, which provides hand-curated content suggestions for social media marketing and gets your own content shared by real people in your niche – we’re all about those human-to-human connections! We’ve seen firsthand the things that do and don’t work on social platforms, and it’s not always the bigger, bolder strategies that have the greatest impact. Remember that social media algorithms bump up the organic reach of content that immediately sees lots of organic engagement, so this is a good thing to do as soon as you’ve published something new. Read More: dashthis.com