Tagged: cookie

2018 Digital Marketing Trends: What’s Next for Digital Display

Cookies revolutionized digital display advertising by allowing advertisers to take advantage of online data to reach individuals based on location, demographics, and behavior. Due to their hyper-local relevance, unique device ID targeted ads often receive higher response rates than traditional display ads. As we venture into 2018 and beyond, your body and your advertising will be healthier with fewer cookies. Source: http://www.alabamamediagroup.com/2018/01/02/2018-digital-marketing-trends-digital-display/