Instagram advertisers tend to bundle two or three stories into a single ad package, and since I find tapping faster than swiping, those all factored into the total. Source: https://gizmodo.com/what-am-i-worth-to-advertisers-my-obsessive-quest-to-p-1828343202
Ad Agency / AdTech / Buyers & Sellers / Metrics
by kpieper · Published 04/11/2018 · Last modified 02/11/2019
Cost is far and away the leading challenge faced by enterprises when working with external marketing agencies, and it may be leading them to look at smaller outfits, according to a study from Globality, conducted by the Economist Intelligence Unit. Source: https://www.marketingcharts.com/business-of-marketing/agency-business-82998
Ad Fraud & Brand Safety / AdTech / Buyers & Sellers / Marketer & Advertiser
by kpieper · Published 02/20/2018 · Last modified 02/11/2019
Even with these initiatives, we still need two things to happen for the industry to move forward: Marketers must accept that programmatic is not cheap, and we need an amnesty day, during which we agree that by providing full transparency going forward, we will not use it to punish the past. Source: https://adexchanger.com/data-driven-thinking/ad-industry-needs-amnesty-day-come-clean-move-forward/
AdTech / Buyers & Sellers / Programmatic & RTB
by kpieper · Published 01/17/2018 · Last modified 02/11/2019
For years media buyers have tolerated the waste everyone knew was part of cheap CPM media buys because, well, they were so blessedly cheap. Here’s another way of reading these figures: So long as it regards fraud as a cost of doing business, legitimate media budgets are unwittingly financing a worldwide criminal enterprise of bad actors to the tune of billions of dollars. The hard cost of cheap, open programmatic CPMs easily climbs a lot closer to the $5 media value you get with far more accountable premium media buys. Source: https://adexchanger.com/the-sell-sider/high-cost-low-cpms/