Tagged: Cowen

Will ‘tv advertising’ as we know it go the way of newspapers as younger audiences mature? Or will the ‘small screen’ still be the preferred content interface for consumer households?

INSTAGRAM REPLACES TV AS A WAY TO ADVERTISE TO YOUNG PEOPLE: The medium, once considered all-important, has now been almost completely superseded by Instagram as the key way for advertisers to reach young people, according to new study by financial-service firm Cowen. Source: www.businessinsider.com