Tagged: creative

67% of publishers offered interstitials

Flashback: that was in 1999. The pop-up (or pop-under) craze has largely passed, but advertisers still crave the full screen message. $20 CPMs were common for these units 20 years ago, but they were also highly effective (that’s expected for an in-your-face-format). Download the report to read more about the forerunner to today’s pop up.

Creative measurement is stuck in the 90s: Why advertisers must evolve their metrics

To bring creative analytics into the twenty-first century, advertisers must stop relying on methods from the 1990s and update their measurement approach, replacing outdated metrics and models with smarter, data-driven analysis of creative performance. Source: https://www.fourthsource.com/search-marketing/creative-measurement-is-stuck-in-the-90s-why-advertisers-must-evolve-their-metrics-23310

Back to the Future: Why Ad Tech Must Learn from the Creative Past

In today’s digital world, where ad success is measured by precious eyeball seconds, many in the industry seem to have lost their way in their race to ad tech platforms. The issues of ad blocking, fraud, and actual viewability are all issues engineered and exacerbated by a few ad tech bad actors – to the detriment of the entire digital advertising industry. We can all agree that the ad tech sector hasn’t always put the consumer experience first, promoting ‘pop-up culture’ over high-impact advertising. Source: https://www.exchangewire.com/blog/2017/12/19/back-future-ad-tech-must-learn-creative-past/