Tagged: data

When Will Advertisers Reach Their First-party Data Goals?

Access to data also comes high on the list, backing up previous research by the ANA and Winterberry Group, which found around 1 in 5 respondents saying they were unable to access first-party data due to internal silos and/or disorganized data storage; a similar percentage complained about having insufficient first-party data. Read More: www.marketingcharts.com