Facebook’s aggressive spending may not continue Facebook outspent Amazon or Google but ran fewer ads during the fourth quarter, suggesting it targeted pricier ad slots in big programs like college football bowl games. Source: www.businessinsider.com
Ad Fraud & Brand Safety / MarTech / Mobile
by Keith Pieper · Published 11/26/2018 · Last modified 02/11/2019
The SophosLabs 2019 Threat Report has tracked this shift across a range of mobile threat types, most of which target Android. Source: nakedsecurity.sophos.com
Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. Source: https://martechseries.com/sales-marketing/new-report-12-percent-global-ad-traffic-fraudulent/
IoT means having more touch points to acquire data, gathering a variety of information by tracking customers, which would enable marketing analytics to identify the types of campaigns that customers are most responsive to, and what conditions and trends impact a purchase decision of the customer. Source: https://www.martechadvisor.com/articles/machine-learning-amp-ai/5-ways-iot-is-changing-digital-marketing/
Data Targeting & AI / Marketer & Advertiser / MarTech / Mobile
by kpieper · Published 06/28/2018 · Last modified 02/11/2019
According to Kurt Hawks, SVP of cross device and video at Conversant, accurate and persistent cross-device identification requires marketers to move beyond a reliance on cookies. Source: https://www.cmswire.com/digital-experience/what-is-cross-device-identification-xdid-and-how-can-marketers-use-it/