Tagged: direct

As programmatic ad revenue grows, publishers adapt sales team structures

While some publishers have gravitated toward unifying their sales teams to enable their direct sellers to pitch programmatic alongside sponsorships, branded content and events, many publishers have other, separate teams that contribute to their programmatic revenue. Source: digiday.com

Forecast: Open exchanges will see declining share as programmatic money goes direct

Programmatic direct gives advertisers more control over the sites their ads run on and content their ads appear next to, limiting fraud and low-quality or unviewable inventory. Source: https://martechtoday.com/forecast-open-exchanges-will-see-declining-share-as-programmatic-money-goes-direct-226701

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position NEW YORK, Aug. 24, 2018 – PebblePost, the creator of Programmatic Direct Mail®, today announced it has secured a $25 Million Series C round, led by Advance Venture Partners. Source: www.einnews.com

No, advertising spend is not moving online

When you zoom out at put all of the spend into brand advertising and direct response buckets, it turns out that the share of total advertising spend going to direct response has been increasing since 2015. Source: http://www.thedrum.com/opinion/2018/04/16/no-advertising-spend-not-moving-online-heres-why

Programmatic Is Closing The Fraud And Safety Gap On Direct Buying

The other finding that leapt out at me – other than that video offers a great way to gather attention and engagement – is that programmatic is closing the gap with direct publisher deals on fraud and brand safety. Source: https://www.mediapost.com/publications/article/316667/programmatic-is-closing-the-fraud-and-safety-gap-o.html