Tagged: Dish

MarTech / Measurement

Sling Shot: A Big Boost For Broadcast TV Measurement

The new agreement expands on DISH’s ability to use Nielsen currency measurement for its advertisers, adding Digital Ad Ratings for measurement of campaigns on Sling TV. At the same time, DISH Media Sales will now provide marketers with the ability to tailor their advertising using Nielsen Buyer Insights and Nielsen Catalina Solutions across DISH TV and Sling TV to deliver ad viewership based on consumer purchasing behavior. Source: www.rbr.com/sling-shot-a-big-boost-for-broadcast-tv-measurement/

MarTech / Video & OTT

Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement

Sling TV, the digital pay TV provider, is partnering with comScore, the media researcher, to develop what the companies say is the first cross-platform effort to measure addressable advertising. Dish Media Sales oversees ad sales for Dish Network’s pay TV service and Sling TV. It began selling addressable advertising for its satellite TV service in 2012, and began cross-platform addressable advertising for both Sling TV and Dish earlier this fall. As of the third quarter of 2017, both services, company estimates for Dish and Sling TV, are at 13.2 million subscribers. Source: www.mediapost.com/publications/article/312473/sling-tv-comscore-to-start-cross-platform-address.html