Sling Shot: A Big Boost For Broadcast TV Measurement
The new agreement expands on DISH’s ability to use Nielsen currency measurement for its advertisers, adding Digital Ad Ratings for measurement of campaigns on Sling TV. At the same time, DISH Media Sales will now provide marketers with the ability to tailor their advertising using Nielsen Buyer Insights and Nielsen Catalina Solutions across DISH TV and Sling TV to deliver ad viewership based on consumer purchasing behavior. Source: www.rbr.com/sling-shot-a-big-boost-for-broadcast-tv-measurement/