Tagged: display

Desktop Display Ad Viewability Rates Continue To Improve

Desktop video viewability, while still higher on average than display ad viewability, experienced a decline from the previous 6-month period, as the 65.5% rate dropped from 68.4%. On the mobile front, the mobile web display ad viewability rate and mobile app display rate each experienced an increase from H1 2018. Read More: www.marketingcharts.com

Is DOOH a sleeping giant?

EDISON RESEARCH RELEASES NEW DIGITAL OUT-OF-HOME REPORT: As the world’s leading provider of out-of-home research with a specialty in conducting consumer surveys in various venues, Edison has been providing audience measurement and advertising effectiveness research for numerous digital out-of-home digital networks for well over a decade. Read More: www.digitalsignageconnection.com

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

Integral Ad Science released a media quality report for the first half of the year this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Source: https://martechtoday.com/ias-media-quality-report-paints-a-slightly-more-optimistic-picture-for-programmatic-ad-buyers-225393

Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines

Those are the top lines of eMarketer’s revised U.S. programmatic display advertising estimates and forecast, which shows that so-called open RTB – or auction-based real-time bidding – now comprises less than a quarter of the total programmatic display advertising marketplace. Source: https://www.mediapost.com/publications/article/317296/dear-humans-825-of-display-ad-buys-are-now-done.html?utm_source=newsletter