Tagged: DoubleClick

Google Sharply Limits DoubleClick ID Use, Citing GDPR

The change will limit advertisers’ ability to measure the reach and frequency of Google campaigns against other platforms by limiting any measurement using the DoubleClick ID to Google’s own Ads Data Hub. Source: https://adexchanger.com/platforms/google-sharply-limits-doubleclick-id-use-citing-gdpr/