BAD ACTORS EXPLOITED ADS.TXT IN SCHEME TARGETING HIGH-PROFILE PUBLISHERS: Dive Brief: Bad actors in the online ad ecosystem found ways to exploit the industry fraud prevention solution ads. Read More: www.marketingdive.com
DoubleVerify, the independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook – providing advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. Source: www.martechadvisor.com
Ad Fraud & Brand Safety / MarTech / Video & OTT
by Keith Pieper · Published 11/19/2018 · Last modified 02/11/2019
DV uncovered the botnet after the company saw a 40% spike in traffic from CTV devices, marking the first direct, scaled botnet attack that DV has flagged in the CTV environment. Source: https://www.einnews.com/pr_news/468585419/doubleverify-fraud-lab-identifies-first-scaled-ctv-botnet-attack-extending-quality-coverage-across-emerging-high-growth-channel