Tagged: doubleverify

Digital media DoubleVerify Expands Integration with Facebook

DoubleVerify, the independent provider of digital media measurement software and analytics, announced its expanded integration with Facebook – providing advertisers with objective, third-party measurement of viewability and fraud/SIVT across Facebook Stories video ad inventory. Source: www.martechadvisor.com

DoubleVerify Fraud Lab Identifies First Scaled CTV Botnet Attack

DV uncovered the botnet after the company saw a 40% spike in traffic from CTV devices, marking the first direct, scaled botnet attack that DV has flagged in the CTV environment. Source: https://www.einnews.com/pr_news/468585419/doubleverify-fraud-lab-identifies-first-scaled-ctv-botnet-attack-extending-quality-coverage-across-emerging-high-growth-channel