Tagged: DSP

Fraudsters Are Masquerading As Real DSPs

After making its discovery, Ad Lightning alerted OpenX and PubMatic, both of which had been victimized by the exploit, so that they could block Amobi, and contacted the real Amobee, which was already aware of the matter. Source: https://adexchanger.com/online-advertising/fraudsters-are-masquerading-as-real-dsps/

GDN or DSP: How to decide

Even though you will be invoiced on a CPC basis, the yield management algorithms inside the GDN are calculating an effective predictive CPM when deciding where, and how often, to serve your ad. Nearly all inventory purchased through DSPs is made available for real-time bidding on a CPM exchange, including Google and others. Source: https://marketingland.com/gdn-dsp-decide-233051