The popularity of retailer emails skews slightly toward older respondents, as evidenced in a March 2019 report from Alliance Data. Closely trailing at 38%, boomers also welcomed brand communications via email. Read More: www.emarketer.com
Tags: email marketing, email open rate, email subject lines. Read More: www.poptin.com
Another flashback: that was 1999, but not much has changed. Pricing is still comparable. But email was the predominant data product with America Online, Excite@Home and Microsoft asmassing the largest databases. Of course, today thats Google, Facebook and Amazon. Download this study from 1999 to see what else has changed.
EMAIL IS MOST-USED LEAD-GEN CHANNEL, BUT NOT SEEN AS THE BEST, STUDY FINDS: Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by the nonprofit Leads Council, sponsored By Digital Media Solutions. Read More: www.mediapost.com