Tagged: email

What Do Consumers Want From Marketing Emails?

The popularity of retailer emails skews slightly toward older respondents, as evidenced in a March 2019 report from Alliance Data. Closely trailing at 38%, boomers also welcomed brand communications via email. Read More: www.emarketer.com

How Long Is Your Autoresponder Cycle?

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open and click rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates. Read More: www.marketingcharts.com

Targeting data average cost yielded $1.46

Another flashback: that was 1999, but not much has changed. Pricing is still comparable. But email was the predominant data product with America Online, Excite@Home and Microsoft asmassing the largest databases. Of course, today thats Google, Facebook and Amazon. Download this study from 1999 to see what else has changed.

Social is more effective than email for lead gen.

EMAIL IS MOST-USED LEAD-GEN CHANNEL, BUT NOT SEEN AS THE BEST, STUDY FINDS: Email is the most popular channel for lead generation, with 84.2% of marketers using it, according to the 2019 Leads Council Benchmarking Report, a study by the nonprofit Leads Council, sponsored By Digital Media Solutions. Read More: www.mediapost.com